Guides
Run a local marketing agency. Step by step.
How to price, sell and deliver local SEO and Google Business Profile work for local clients. Written for agency owners, with sources.
Start and win clients
6 min read · 8 sectionsHow to start a local SEO agencyA step-by-step plan for starting a local SEO agency: pick an offer and a niche, set up the business, get client access right and land the first clients.Read the guide →5 min read · 8 sectionsHow to get local business clients for your agencyHow a marketing agency wins local business clients: a focused list, audit-first outreach, cold calls, referral partners and the numbers to track.Read the guide →5 min read · 8 sectionsHow to sell Google Business Profile managementHow agencies sell Google Business Profile management: scope, best-fit prospects, the audit call, access, what to promise and the rules you never break.Read the guide →5 min read · 8 sectionsThe client onboarding checklist for local marketing agenciesA client onboarding checklist for local marketing agencies: paperwork, access to every account, the kickoff call, baseline numbers and the first 30 days.Read the guide →
Price and propose
5 min read · 8 sectionsHow to price local SEO servicesHow agencies price local SEO: what providers charge, how to find your floor, retainer tiers, setup fees, per-location pricing and when to raise prices.Read the guide →5 min read · 8 sectionsLocal SEO proposal template, with sample wordingA local SEO proposal template for agencies: the eight parts every proposal needs, sample wording for each, pricing options and what to leave out.Read the guide →
White label and software
8 min read · 10 sectionsWhite label SEO, explainedWhat white label SEO is, how reseller models work, example margins, red flags, questions to ask a provider and what your agency must keep in its own hands.Read the guide →6 min read · 9 sectionsWhite label SaaS for agenciesWhat white label SaaS means for agencies: three resale models, an example margin, the support and legal load you take on, and a checklist before you sign.Read the guide →5 min read · 8 sectionsWhat to look for in a white-label CRMWhat to look for in a white-label CRM for agencies: branding depth, client accounts, email and SMS sending, data ownership, pricing and a trial plan.Read the guide →4 min read · 7 sectionsWhat is GoHighLevel?What GoHighLevel is, what the CRM and sub-accounts do, what it costs in 2026, where it is strong and what agencies should plan for before they switch.Read the guide →