WeeklyPost on the Google Business Profile and check hours, categories and photosAn active, complete profile is the part of local SEO the client can see.In Synfinic: Google Business Profile manager
White label local SEO
White label local SEO for agencies.
What a local SEO client actually gets each week and each month, three ways to deliver it, and what the margin looks like. Written for agencies, freelancers and consultants who sell local SEO to local businesses.
White label: live The local SEO tools are live today, under your logo, colors and domain in each client account.
Example. Names and numbers are made up.
What you deliver, week by week
A local SEO retainer is not one task. It is a rhythm of small jobs that each move the client a little. This is the rhythm we build Synfinic around, for one client location.
Every week
WeeklyAsk recent customers for reviews and reply to every new reviewReview count, recency and replies are what prospects compare first.In Synfinic: Reviews and replies
WeeklyRun a map heatmap for the main keywordsShows where in the city the client appears, cell by cell, and who beats them.In Synfinic: Map rank heatmaps
WeeklySend the client a short report of what was doneClients cancel what they cannot see. The report is your retention tool.In Synfinic: Weekly client reports
Every month
MonthlyCheck name, address and phone on the main directories and fix differencesWrong listings send calls to old numbers and confuse customers.In Synfinic: Directory listings check
MonthlyPublish local service and area articles on the client’s websiteThe website is what Google reads to understand which services and areas the business covers.In Synfinic: SEO content autopilot (Pro)
MonthlyCheck whether Google’s AI Overviews show up and cite the businessA newer surface; worth tracking before clients ask about it.In Synfinic: AI answer visibility
MonthlyReview results with the client and agree on next month’s focusThis call is yours. No software or partner should make it for you.In Synfinic: CRM and pipeline
The monthly client call is listed with the CRM because that is where you log it. The call itself is your agency’s job.
What “white label” actually means
White label means the client sees only your agency. Your logo is on the dashboard and the reports, emails come from your domain, and nobody mentions the software or partner behind you. It moves the work, not the responsibility: you still answer for everything done in the client’s name.
On Synfinic, white label is live: client accounts and their emails show your logo, colors and name, under your own domain.
- Your logo, colors, name and domain
- Send client emails from your own Gmail, Outlook or any mailbox
- Client logins with approve or view-only access
- Branded PDF reports
- The client owns its Google profile, domain and website; your agency is a manager
- Nothing goes live on the client’s site without your approval
Example margin at 10 clients
An example, not a promise. We assume 10 client locations at a retainer of $600 a month each. Your own time, sales costs and taxes are not included.
| Per month | All on Core | All on Pro |
|---|---|---|
| Retainers (10 × $600) | $6,000 | $6,000 |
| Synfinic ($97 + 10 × $42 or $69) | $517 | $787 |
| Left for your team and profit | $5,483 | $5,213 |
| Software cost per client | $52 | $79 |
Example math with Synfinic list prices. The $600 retainer is an example; Ahrefs’ survey of 439 SEO providers (updated 2024) found local SEO averaging about $1,557 a month. What is left still has to pay for sales calls, onboarding and the monthly client review.
Three ways to deliver it, honestly compared
There is no best model, only the one that fits what limits you today: time, skills or the cost of tools.
You buy separate tools for rankings, listings, reviews and reports, and your team does the work.
- +Full control over methods and quality
- +Lowest cash cost at one or two clients
- −Your hours grow with every client
- −Several logins, several bills, reports to stitch together
You sell the service; a partner’s staff does the work under your brand and invoices you per service.
- +Takes delivery off your desk completely
- +Covers work software cannot do, such as running ads
- −Quality and turnaround depend on another team
- −You still answer for every task done in your name
A platform runs posts, review requests, heatmaps, articles and reports for each client; you approve and sell.
- +Fixed cost per client location
- +Same work every week, visible in one place
- −No one to run one-off projects for you
- −Newer platforms have smaller communities
Where the known names fit
Software + service
Merchynt sells to agencies through a $100 a month partner program and lists its Paige software at $99 a month per business location, with white label available for agencies. Its partner program includes white-label audits and heatmap reports, and its white-label services are separate offerings. A mix of software and service. Synfinic vs Merchynt →
Fulfillment team
DashClicks is the fulfillment-team model. Its own full-time staff delivers ads, SEO, content, listings and social posts under your agency’s branding, month to month with no minimums. Service prices are not listed on its fulfillment page. Synfinic vs DashClicks →
Marketplace
Vendasta is a marketplace: you resell many products against a monthly minimum spend ($99 Starter, $499 Professional, $999 Premium). Professional and Premium need a one-year contract, and the client portal under your brand starts on Professional. Synfinic vs Vendasta →
Software
Synfinic is the software model: the recurring local SEO work runs in the platform for $42 or $69 per client location, next to a CRM, proposals, websites and booking. If you want it done for you, our team runs the weekly work, and white label is live under your own domain. Pick us if fixed cost per client and control over the work matter more to you than a large community.
Sources: Merchynt pricing, Merchynt agency partner program, DashClicks white-label fulfillment, Vendasta pricing, Ahrefs SEO pricing survey. Checked 2026-10-28. Product names are trademarks of their owners; Synfinic is not affiliated with them.
Questions about white label local SEO
What is white label local SEO?
Your agency sells local SEO under its own brand while software, a partner team or both do part of the work. The client buys from you, talks to you and sees your name on the reports. You pay a wholesale price and set your own retail price.
Is Synfinic white label today?
Yes. Your logo, colors and name are on the dashboard and emails of every client account, under your own domain. The local SEO tools themselves (Google profile, reviews, heatmaps, listings check, articles and weekly reports) are live today.
What does white label local SEO cost on Synfinic?
$97 a month for the partner membership, plus $42 (Core) or $69 (Pro) a month for each client location. 100 prospect heatmaps a month are included. No setup fee and no contract.
Is a fulfillment team better than software?
It depends on what limits you. If you cannot staff delivery at all and want people to run ads or one-off projects, a fulfillment team fits. If you want the same weekly work done for every client at a fixed cost, with your team in control, software fits. Many agencies combine both.
What should I charge for local SEO?
Price by what one new customer is worth to the client, not by your cost. In Ahrefs’ survey of 439 SEO providers (updated 2024), local SEO averaged about $1,557 a month. The $600 on this page is only an example.
Do I have to tell clients I use a white label provider?
There is no general rule that you must name your provider, but never make false claims about who does the work. Your client agreement should say that you may use software and subcontractors to deliver the service.
SEO reseller program and margin calculator →White label SEO services →White label SEO, explained →White label SEO reports →White label rank tracking →White label SEO software →See every tool →
Local SEO that runs itself. Your name on it.
Billing starts only when you start your plan.