Compare GoHighLevel pricing
GoHighLevel has three public plans: Starter at $97, Unlimited at $297 and Agency Pro (called Founder on HighLevel’s homepage) at $497 a month. That is the part everyone quotes. What an agency actually pays depends on two more things: usage fees and add-ons that are charged per client. This page lists all three, with GoHighLevel’s own numbers.
Checked October 28, 2026 against gohighlevel.com/pricing and the HighLevel help center.
GoHighLevel’s list prices, checked October 28, 2026. Full math below.
$97/month
Who it fitsA freelancer or new agency with up to three clients. The fourth client forces the upgrade.
$297/month
Who it fitsMost client-service agencies: no limit on clients, usage passed through at cost.
$497/month
Who it fitsAgencies that want to resell the software itself (SaaS mode) and mark up usage.
Enterprise: custom price, not listed publicly.
Free trial: 14 days on any plan, billing starts automatically afterwards. Enterprise: custom pricing; adds a dedicated success and account manager, white-label mobile app, hipaa compliance, premium support. Source: GoHighLevel pricing, checked October 28, 2026.
Add-ons billed per sub-account grow with every client. That is where the bill for a local SEO agency usually comes from.
| Add-on | Price | Billed per |
|---|---|---|
| SEO (powered by Search Atlas) | $79/month | every client |
| AI Employee Unlimited plan | $97/month | every client |
| AI Employee Growth plan | $50/month | every client |
| Branded client portal app | $49/month | every client |
| Online listings management | $30/month | every client |
| Premium prospecting tool | $29/month | every client |
| WhatsApp integration | $10/month | every client |
| White-label mobile app | $497/month | agency |
| Premium support | $500/month | agency |
| HIPAA compliance | $297/month | agency |
| HighLevel certification program | $97/month | agency |
| Dedicated email IP | $59/month | IP |
| WordPress hosting | from $10/month | site |
| Domain purchasing | varies by domain and TLD | domain |
Source: GoHighLevel pricing, checked October 28, 2026.
Charged on every plan. On Unlimited and Agency Pro you can pass them on to clients; on Starter you pay them yourself.
| What | Price |
|---|---|
| SMS (sent or received) | $0.00747 per segment, plus carrier fees ($0.0035–$0.005 sent, $0.0025–$0.01 received) |
| $0.675 per 1,000 | |
| Outbound calls | $0.0166 per minute |
| Inbound calls | $0.01165 per minute |
| Local phone number | $1.15 per month |
| A2P 10DLC texting registration | $22.50–$64 one-time per brand, plus $1.50–$10.50 per campaign a month |
| AI (Conversation, Voice, Reviews AI) | By model and volume, see the AI pricing article |
Sources: HighLevel phone system pricing, HighLevel pricing guide, HighLevel AI product pricing, checked October 28, 2026. WhatsApp conversation fees are billed by usage and not included.
Cheapest plan that fits, paid monthly, without usage. With the SEO add-on ($79) and listings ($30) per client, the two add-ons a local SEO agency is most likely to need.
| Clients | Plan only | + SEO | + SEO + listings | Synfinic Core |
|---|---|---|---|---|
| 1 (Starter) | $97 | $176 | $206 | $139 |
| 3 (Starter) | $97 | $334 | $424 | $223 |
| 5 (Unlimited) | $297 | $692 | $842 | $307 |
| 10 (Unlimited) | $297 | $1,087 | $1,387 | $517 |
| 25 (Unlimited) | $297 | $2,272 | $3,022 | $1,147 |
Per month. Not like for like: GoHighLevel’s SEO add-on is a Search Atlas content and SEO toolset, Synfinic Core is weekly local SEO work per location (Google profile, reviews, map heatmap, listings check, report). Synfinic starts with a 14-day free trial, no credit card; billing starts when you start your plan. What Synfinic includes →
Plan, add-ons per sub-account and usage, with prices from GoHighLevel’s own pricing page and help center, checked October 28, 2026. Next to it: what Synfinic costs for the same clients.
Synfinic Core costs $870 less a month ($10,440 a year).
GoHighLevel per month
Synfinic per month
GoHighLevel can do more automation: funnels, workflows, SaaS mode. Synfinic does the local SEO work itself: profile posts, review replies, heatmaps and the weekly report. Price alone does not decide; what each line includes does.
Sources: GoHighLevel pricing, HighLevel pricing guide, HighLevel phone system pricing. Checked October 28, 2026. Prices before tax. The SEO add-on’s contents are not described on GoHighLevel’s pricing page.
Starter is $97 a month, Unlimited is $297 and Agency Pro (also called Founder) is $497. Enterprise has no public price. On top come usage fees (SMS, email, calls, AI) and add-ons that are billed per sub-account, so most agencies pay more than the plan price. Checked October 28, 2026 on gohighlevel.com/pricing.
Yes, 14 days on any plan. Billing starts automatically when the trial ends unless you cancel. Usage fees for phone, SMS and third-party services can apply during the trial.
Two months. Starter is $970 a year instead of $1,164, Unlimited $2,970 instead of $3,564, Agency Pro $4,970 instead of $5,964.
Starter allows 3 sub-accounts, which usually means three clients. Unlimited removes that limit, lets you rebill phone and email usage to clients at cost and adds basic API access. The core tools are the same on both.
Agency Pro, which HighLevel also calls the Founder plan ($497 a month). It is the plan that lets you resell the software under your own brand, create sub-accounts automatically and rebill usage with a markup.
Usage: SMS at $0.00747 per segment plus carrier fees, email at $0.675 per 1,000, calls from $0.01165 a minute, $1.15 a month per local number, and AI usage by model. Add-ons: for example SEO at $79 and listings at $30 per sub-account a month, or the white-label mobile app at $497 a month.
It is strong if your clients live on funnels, SMS follow-up and automations, and if you have the time to build and maintain them. If what you sell is local SEO (Google Business Profile, reviews, listings, rankings), check the per-client add-ons: they grow with every client, while the plan price stays flat.
Synfinic vs GoHighLevel →What is GoHighLevel? →GoHighLevel vs HubSpot →GoHighLevel alternatives, sorted by job →What white label local SEO includes →
GoHighLevel and HighLevel are trademarks of their owner; Synfinic is not affiliated with them. Spotted a price that changed? Tell us and we’ll fix it.