White label SEO reports
White label SEO reports local clients actually read.
What a report for a local business should show, in which order, and how often to send it. Written for agencies, freelancers and consultants who sell local SEO under their own name.
White label: live Weekly client reports are live today and reach clients in an account with your logo, colors and domain.
Demo client, sample data.
What goes in the report, in this order
A local business owner reads a report on the phone, between jobs. Put what they care about first and keep the rest short.
Demo client, sample data. The numbers on the phone match the sections around it.
A white label SEO report template you can copy
A weekly email for a local client, built from the six sections above. Replace the brackets; keep it short enough to read on a phone.
Fromyou@youragency.comTo[client]Subject[Business name], your week: [one-line result]
- This week in one sentence: [the result in plain words].
- Calls, directions and website visits: [this week] vs [last week].
- Map rankings: [heatmap image] for [main search], [where you gained].
- Reviews: [new reviews], average [rating], every review answered: [yes/no].
- Done this week: [posts, pages, listings fixed].
- Next week: [one or two planned steps]. Questions? Reply to this email.
Sign it with your agency’s name and logo, and send it from your own domain. That part is what makes it white label.
What makes a report white label
The report is often the only thing a client sees from you every week. If it carries a software vendor’s logo, the client learns where to buy the same thing without you.
On Synfinic, white label is live: client accounts and their emails show your logo, colors and name, under your own domain. A monthly branded PDF report goes out on a fixed day, from your own mailbox. The data in it, from map rankings to reviews and website visits, is live today.
- Your logo, colors and domain on the client account that holds every report
- Sent from your own Gmail, Outlook or any mailbox
- Monthly branded PDF report on a fixed day, with recipients and BCC
- Weekly email with posts, reviews, rankings and pages
- Cookieless website statistics and page speed
Weekly email or monthly PDF?
Monthly PDF
Most reporting tools are built around a monthly dashboard or PDF. That suits national SEO, where rankings move slowly and the reader is a marketing manager. A local business owner is different: they want to know this week whether the phone will ring, and they will not log in to a dashboard.
Weekly email
From: you@youragency.com
A short weekly email keeps your work in front of them. Save the full numbers for the monthly call, where you explain what changed and agree on the next month. Synfinic sends the weekly email for you; the call stays yours.
How white label SEO reporting tools are priced
Reporting dashboard$20 per client a month, annual
AgencyAnalytics charges $20 per client a month (billed annually) and includes a white-labeled client portal. Keyword rank tracking is an add-on.
Dashboards$54 a month for 3 dashboards
DashThis sells dashboards: $54 a month (billed monthly) for 3 dashboards, $164 for 10. White label, custom domain and custom email are included on every plan.
Reports$69 a month, 10 sources
Swydo has one plan at $69 a month outside the EU (€69 inside it), with the first 10 data sources included and a price per extra source. White-labeling and a custom domain are included.
Local tools + reportsFrom $41 a month per location
BrightLocal combines local SEO tools with reports, priced by number of locations, from $41 a month for one location (billed monthly). Branding for reports is listed as a feature; the pricing page does not say which plan includes it.
Report + the work$42 / $69 per client location
Synfinic is not a stand-alone reporting tool. The weekly report comes with the work it reports on (profile posts, reviews, heatmaps and, on Pro, articles and rank tracking) for $42 or $69 per client location. White label is live. Pick a reporting tool if you only need branded dashboards today; pick us if you want the work and the report in one place.
Sources: AgencyAnalytics pricing, DashThis pricing, Swydo pricing, BrightLocal pricing. Prices in USD as listed on 2026-10-29. Product names are trademarks of their owners; Synfinic is not affiliated with them.
Questions about white label SEO reports
What is a white label SEO report?
An SEO report your agency sends under its own brand: your logo and colors, sent from your domain, with no mention of the software that produced it. The client sees one company, yours.
Are Synfinic’s client reports white label today?
Yes. The weekly client report reaches each client in an account with your logo, colors and name, under your own domain, and its emails carry your agency name. A monthly branded PDF report goes out on a fixed day, from your own mailbox.
How often should I send SEO reports to local clients?
A short weekly email plus a monthly call works for most local clients. Weekly keeps your work visible; monthly is when you discuss results and next steps. A long monthly PDF alone is easy to ignore.
What should not be in a client SEO report?
Metrics the owner cannot act on or connect to money, such as long keyword lists, crawl stats or domain scores without context. Keep those for your team.
Can I build white label reports in Google Looker Studio for free?
Partly. Looker Studio is free and connects to Search Console and Google Analytics, and you can add your logo. The report still opens on a Google address, not your domain. It takes setup per client, and map rankings or reviews need paid third-party connectors.
White label rank tracking →White label local SEO for agencies →White label SEO, explained →White label SEO software →
A report every week. Your name on it.
14 days free, no card. Send white label reports from the first week; billing starts only when you start your plan.