$BillingYou bill the client at your price
☎Client talks toYour agency only
⚙Who does the workA partner, under your brand
SEO reseller program
Resell local SEO without a fulfillment team.
Most SEO reseller programs sell you other people’s hours. Synfinic runs the recurring local SEO work in software, so you sell it at your price, approve it and keep the client. Below: the models, a margin calculator with your numbers, packages to sell and the questions to ask any program.
White label: live The local SEO tools are live today, under your logo, colors and domain in each client account.
Example. Names and numbers are made up.
Reseller, white label, referral: who does what
The names overlap. What matters is who sends the invoice, who talks to the client and who does the work.
$BillingThe provider bills the client; you get a commission
☎Client talks toShared or the provider
⚙Who does the workThe provider, under its own brand
$BillingYou bill the client at your price
☎Client talks toYour agency only
⚙Who does the workThe software; your team approves and advises
Your reseller margin at 10 clients
Set your client count and what you charge each client. The calculator shows what is left after the software, and what is left if a fulfillment program delivered the same clients at its listed wholesale price.
Comparison: AgencyPlatform “Local SEO + AEO” from $178 per client at its Gold rate, plus the $50 Gold membership. Listed prices, checked October 29, 2026: AgencyPlatform SEO reseller program.
You bill clients
$6,000/mo$72,000 a yearLeft with Synfinic Core
$5,483/mo91% of revenue- Synfinic membership$97
- 10 × Core $42$420
- Software cost per client$52
- AgencyPlatform fulfillment for the same clients$1,830
- Left with fulfillment$4,170 (70%)
The fulfillment price buys people who do the work. With Synfinic the recurring work runs in the software, and your team approves, sells and runs the monthly client call. Count those hours before you compare the two numbers.
Example math with list prices, before your own time, sales costs and taxes. White label on Synfinic is live: your logo, colors and domain on every client account.
Three packages you can sell next week
Example packages for local businesses, built on what Synfinic delivers per client location. The retail prices are examples; set yours by what one new customer is worth to the client.
A single-location business that barely shows up on the map.
- Weekly Google Business Profile posts and checks
- Review requests and a reply to every review
- Map heatmap for 3 keywords
- Directory listings check
- AI answer visibility check
- Weekly report in the client’s inbox
A business that ranks nearby but loses the wider city.
- Everything in Get found
- Up to 10 local articles a month on the client’s site
- Heatmaps for 10 keywords
- Rank and Search Console tracking
A business in a competitive trade with room to spend.
- Everything in Grow
- Your monthly strategy call
- Website, booking or shop work as a setup fee
- Link building and ads by your team or a specialist partner
“Own the city” lists work Synfinic does not do: link building and ads stay with your team or a specialist. The membership of $97 a month comes once for your agency, not per client.
How to price local SEO services →Local SEO proposal template →
SEO reseller programs compared: what you pay wholesale
Fulfillment programFrom $178 per client + $50 a month
AgencyPlatform is a fulfillment program. “Local SEO + AEO” starts at $178 a month per client at its Gold rate, and the Gold membership costs $50 a month on top. National SEO starts at $355. Work is done by its team, month to month. Deliverable quantities are not listed on the program page.
Marketplace$99–$999 monthly minimum
Vendasta is a marketplace: you resell many products against a monthly minimum spend ($99 Starter, $499 Professional, $999 Premium). The white-label client portal starts on Professional.
Platform + fulfillment$199 a month + per service
DashClicks charges $199 a month for its Pro platform; its fulfillment center sells services per use, with no minimums. SEO prices are not listed on its public pages.
SaaS mode$497 a month + $79 per sub-account
GoHighLevel lets you resell the software itself in SaaS mode on Agency Pro at $497 a month. Its SEO add-on costs $79 per sub-account; the SEO work is still yours. GoHighLevel pricing explained →
Software + done for you$97 a month + $42 per client
Synfinic costs $97 a month for the partner membership plus $42 (Core) or $69 (Pro) per client location, and the recurring local SEO work runs in the platform. If you would rather hand the weekly work off, our team does it for your clients, and white label is live: your logo, colors and domain on every client account. Pick a pure fulfillment program for link building or ads; pick us if you want a fixed cost per client and control over every task.
Sources: AgencyPlatform SEO reseller program, Vendasta pricing, DashClicks pricing, GoHighLevel pricing, Ahrefs SEO pricing survey. Prices in USD as listed on 2026-10-29. Product names are trademarks of their owners; Synfinic is not affiliated with them.
Nine questions before you sign any program
Your name is on the work, so the risk is yours. Ask every SEO reseller program these questions in writing, including us. Vague answers to the first and seventh are the most common red flags.
9 of 9 answered for Synfinic, in writing, on this page.
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Questions for any SEO reseller programAsk in writing
- Which tasks happen every month, in what quantity, and where can I see each one?Synfinic: Weekly posts, review replies and heatmaps per client, each listed in the weekly report.
- Who does the work: software, staff, or subcontractors abroad? Can I see an example?Synfinic: Software. If you book done-for-you, our own team.
- Is there a minimum contract, a setup fee or a minimum number of clients?Synfinic: No contract, no setup fee, no minimum number of clients.
- Where does the vendor’s name still show up: reports, emails, login page, invoices?Synfinic: Client accounts show your logo, colors and domain; client emails go out from your own mailbox.
- Who owns the client’s Google profile, website and data when I leave?Synfinic: The client owns its Google profile; we only get access through Google’s sign-in.
- What happens to rankings and content if I cancel? Do pages or links disappear?Synfinic: Articles stay on the client’s own site. Websites hosted in our builder go offline.
- Are backlinks bought or built on private networks? (A risk to your client, not just to the vendor.)Synfinic: We do not build links at all.
- How fast does support answer, and does it answer my clients or only me?Synfinic: Email support from our team, answered within 24 hours.
- Which prices are public, and which only come after a sales call?Synfinic: All prices are public on the pricing page.
Your first paying client in 30 days
A plan, not a promise. Each step uses a tool that is live in Synfinic today.
Week 1: Pick a niche and a cityRoofers in one metro, dentists in another. A niche makes every audit, example and price easier.In Synfinic: Map rank heatmaps
Week 1: Audit ten prospectsA scored audit and a heatmap per business show the gap before you say a word about price.In Synfinic: Local SEO audit tool
Week 2: Send proposalsTurn the audit into a proposal with a setup fee and a monthly retainer, accepted online.In Synfinic: Proposals and invoices
Week 3: Onboard the first clientConnect the Google profile and website, approve the first posts and review requests.In Synfinic: Google Business Profile manager
Week 4: The first report goes outThe client sees what was done that week. This email is what keeps them paying in month four.In Synfinic: Weekly client reports
How to get local business clients →How to start a local SEO agency →
Questions about reselling SEO
What is an SEO reseller?
An agency or freelancer that sells SEO to its own clients under its own name, while a partner or software does part of the work. The client pays you at your price, and you pay a wholesale price to the partner.
What is the difference between an SEO reseller and white label SEO?
In practice the terms are used for the same thing: you sell, the partner delivers under your brand. Some providers use “reseller” for programs where they bill the client directly and pay you a commission. Ask who sends the invoice.
Is Synfinic an SEO reseller program?
It is software built for reselling local SEO. The recurring work (Google profile, reviews, heatmaps, listings check, articles and weekly reports) runs in the platform today, under your logo, colors and domain. If you want people to do the weekly work, done-for-you management costs $397 per client location a month.
How much can I make reselling SEO?
It depends on what you charge and on your own hours. Use the calculator above with your own numbers. As a reference, Ahrefs’ survey of 439 SEO providers (updated 2024) found local SEO retainers averaging about $1,557 a month.
Do I need SEO experience to resell SEO?
You need enough to sell honestly and to explain the weekly report to a client. The audit, heatmaps and reports do much of the explaining. Never promise rankings or a first place; promise the work and show it every week.
Can I resell SEO without a contract?
Synfinic has no contract and no setup fee: $97 a month for the partner membership plus a fixed price per client location. Many fulfillment programs are also month to month; check each one for minimums and setup fees.
White label SEO services →White label local SEO →White label SEO software →White label SEO, explained →
Sell local SEO at your price. The weekly work runs itself.
14-day free trial, no credit card. Billing starts only when you start your plan.